Placement on Upstream’s homepage in a spot specially reserved for sponsor content that lives alongside editorial articles.
Links to the content were inserted at the end of each news article, increasing visibility.
Content marketing section
All content is archived on a dedicated section of our website. Each piece continues to see traffic after the live campaign has expired.
The campaign also appeared as a banner ad—sharing space with the day’s top headlines.
Additional traffic came from promotion across Upstream’s social media channels, increasing reach further.